authenticity aren deu blog


Authenticity, is one of my favourite things to talk about. In a society that is so often mass-producing people, into set boxes it is always refreshing to see people take a step out of the norm and be themselves.

Authenticity, if we use the definition usually means “not false, not copied or genuine or real. But another great definition of authenticity was: “representing one’s true nature or beliefs; true to oneself or to the person identified.”

That is powerful, if we let that sink in for a moment. More recently to add to that, I heard a great quote that literally got me nodding my head a bit like this:


Energy transfer

Don’t worry this isn’t going to turn all sciency. It was actually Ed Mylett who gets the recognition for this quote, before anybody states the irony in my title, of true authenticity.

His exact words were:

“You can’t transfer to me that which you do not feel yourself.”

This is beautifully put. You see I have no problem with people being mentors or coaches or speaking words of wisdom….

authenticity aren deu blog


I do when there is no substance there.

You see far too often I am seeing coaches offer me experiences on how to build a business, how to stay motivated, how to remain productive, how to cope with stress, how to deal with failure etc etc …

99% of these people have never done 1/2 the above.

So I ask you, before you try and sell a perception or perfect image of how wonderful you are and aware of what you have come through, are you really speaking your truth?

Or just regurgitating something you think is cool and will resonate with the audience? I categorise myself into often speaking about 4 things:
1. Anxiety
2. Health & Fitness
3. Entrepreneurship
4. Overcoming adversity

Let’s break it down

To make these easier to read, let’s stick to the 4 numbered points.

1. Anxiety.

I have lived and breathed it. In fact I still struggle with it. I’ve had and may always have to deal with it. It is almost like living with an unwanted guest or shadow that refuses to leave your side.

But 1 thing I haven’t done is pick up a book, realised it is a problem and then spoke about it like it’s my own truth. I see far too often, people pretending to relate to problems, in such a disingenuous, insincere manner. It seriously grinds my gears!

2. Health & Fitness

My health and fitness has been an endless supply of Instagram posts and snapchat updates since I started.

All my journey has been shown, with ups and downs. My journey when I lost 42lbs in 7.5 weeks. The training I did under Olympic coaches, MMA champions & well respected coaches. Furthermore, I have learnt the basics of Personal Training REPS level 3 with many other additional coaching qualifications. This then allowed me to train over 150+ clients and accumulated more than 1200+ hours of 121 sessions not just in the GYM but outside too!


I know what it is like to be fat. Trust me.

I know what it is like to be unfit. Been there too.

I know what it is like to struggle to maintain a diet for 18 months and go to bed starving. I’ve known this, because I lived it. I didn’t read it on Instagram.

authenticity aren deu blog

3. Entrepreneurship

Probably the least comfortable one I like to speak about. Despite having a successful personal training business. I have also helped the other half on building a business from scratch, which still exists today! (Check it out here) I have started a property business, a refurbishment company all with little to no experience prior to trying this.

My definition of an entrepreneur is one who solves problems and continues to learn from failures in an evergreen pursuit of their goals. I believe I have done this. Or should i state I am currently on the journey of doing this.

authenticity, entrepreneurship, aren deu blogs find your voice

4. Overcoming adversity

I rarely speak about my own adversity. It’s not something I really need to showcase when I tell people I genuinely want to connect with them and can understand their pain:

  • I have lost more than 10+ people in my life, 7 within 18 months.
  • I have seen cancer / diabetes / dementia / heart attacks / murder hit my immediate and extended family.
  • I’ve seen alcohol abuse and domestic abuse.
  • I’ve seen what it is like to have everything but money.
  • I know what seen it is like to eat the same 2 sandwiches rotated for weeks on weeks and years on years.
  • I’ve seen what assault tastes like.
  • I have seen what nightmares can do to a grown adult as a result of the above. &
  • I have seen children in the care system suffer abuse..
  • I’ve got siblings who once belonged to that care system.
  • I have worked with prisoners in changing and shaping their lives.

I could continue, as many of you could too.

Back to the topic

But the point to this post is that ANYTHING I have ever spoken about or expressed is something I have felt, experienced or been a part of.

I don’t pretend to know about things I have never experienced despite me reading about it.

But in a world where people spend their energies to manipulate people and take their money for their quick rich schemes, I feel sometimes out of place.

I feel like the few who haven’t cashed in on selling the property life style dream of being financially free. I feel my life coaching business, having dealt with more experiences than a lot at my age should be marketed more.

But at the very same time, I feel happy knowing my own path is authentic to me…

So to conclude

I urge you all to seriously reflect and work on your own self-awareness. Recognise who you truly are, but part of that is also about learning who you are not!

I repeat:

“Part of knowing who you are, is knowing who you are not!”

With this in mind, i urge you to, go be you unapologetically. Do not worry if your story sounds mundane or less exciting. Authenticity and energy transfer can conquer anything!

Go live life on your terms, be you, do you and express you.

In other words go out there & Find Your Voice!

authenticity aren deu blog

P.s. a shameless plug, but for anyone who wants to truly hear authentic messages from real life people, going through real life struggles but working through it and persevering then you’re in luck!

It is on my Podcast which can be found if you click the photo below. The Podcast is about, eliminating your excuses, overcoming your adversities and facing your fears. This in turn will help you find you way in life, aka find your voice and begin to write your own story.

Find Your Voice Podcast aren deu authenticity excuses fears self help
Click the photo to listen!

It is available for FREE on all devices and platforms :).

Have an awesome day!

#JustDeuIt & #FindYourVoice

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